Three new lists from Go Direct Marketing

Go Direct Marketing has announced three list additions to its offering.

The Independence list offers the opportunity to target the over-60s.

It is a privately owned company that provides a range of products designed to help people with minor ailments, including: specialist socks and hosiery; dressing aids; chiropody products; adjustable, folding walking sticks; walking aids; and back supports.

Independence customers have largely been recruited through traditional methods of direct marketing and off-the-page advertising in specialist titles.

The list is predominantly female, with an average order value of GBP25.

Go Direct Marketing said these consumers are responsive to mail order offers, charity and gardening.

Animalcare is also releasing its updated list of 478,500 names through Go Direct Marketing.

These consumers have purchased microchips for their pets in case of loss or theft, so the animals can be easily located.

Selections can be made on the type, breed and age of the pet.

Profiling suggests that the consumers on the Animalcare list are regular mail order buyers in areas such as fashion, books, gardening, gifts and wines, and frequent charity donors.

Go Direct Marketing recommends the list for mid-market mail order, financial products such as insurance and credit cards, and charity donor mailings.

Boogaloo is also offering its list of 47,500 names through Go Direct Marketing.

Boogaloo is a specialist mail order catalogue that offers a range of toys, games and hobbies.

Customer have ordered online, over the phone or by post.

Typical customers are male and female aged 40-65 years.

These consumers are responsive to charities, mail order fashion, wine clubs and financial offers.

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