Two more buyer lists available from Go Direct

Go Direct Marketing has announced that two more lists have been added to its offering.

Craghoppers, a mail order company that offers clothing and equipment for outdoor enthusiasts, has offered its database of over 64,000 names through Go Direct.

Typical customers are affluent professionals aged 40 and over, with an average order value of GBP70.

Go Direct said these customers are suited to charity or upmarket mail order offers as well as financial product mailings.

Letterbox, a children's mail order company, has also released its updated list of over 350,000 names through Go Direct.

The company's ranges include educational toys and games, dressing up outfits, furniture and traditional products.

Typical customers are upmarket females aged 25-45 who spend on average GBP65 per order.

Go Direct said these consumers are suited for upmarket mail order offers, credit cards, and gift and charity mailings.

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