Go Direct offers garden and fashion lists

Go Direct Marketing has released the Traditional Garden and Fashion Union buyer lists.

The updated Traditional Garden list comprises 300,000 mail names available through Go Direct Marketing.

The range covers problem solvers, space-saving storage, garden furniture, decorative features, gifts and homeware, and includes ornaments and items for summer entertaining.

Typical customers are professional, upmarket females with average income of more than ?25,000.

These consumers are ideally suited for mid-market to upmarket mail order offers, credit cards, gifts and charity mailings.

The Fashion Union list has also been added to the Go Direct portfolio.

The total database is estimated to be 50,000 (all 0-12 month buyers).

The database consists of active mail order buyers of women's and men's fashion.

Customers are fashion conscious and have a mid level of disposable income, aged 20-40.

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