Product category:
Database management, list services
News Release from: Go Direct Marketing | Subject: mail-order lists
Edited by the Marketingservicestalk Editorial
Team on 09 July 2008
Go adds three further lists to portfolio
Johnsons the Cleaners, Orvis and The Sleepover Company have released mail-order lists through Go Direct Marketing.
Johnsons Priority Club is releasing its updated list of over 650,000 members through Go Direct Marketing Members benefit from discounted dry cleaning and other benefits and are typically professionals aged 30-54 with income GBP25k+
This article was originally published on Marketingservicestalk on 26 Jun 2008 at 8.00am (UK)
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With a predominance of female members, these consumers purchase a variety of products by mail order and a high proportion donate to at least four charities.
They have a high level of credit card ownership, are home and car owners and have book and music club memberships.
These make this file a must for financial and travel offers, upmarket mail-order and charity mailings.
Price per 1,000: GBP110; Selections: GBP10 (gender, date of birth, recency and geographic).
The upmarket mail-order company, Orvis has updated its database available for rental through Go Direct Marketing.
The total file consists of just over 268,000 buyers and the range comprises outdoor and travel clothing and accessories as well as supplies for dogs, fishing gear and equipment.
Average order value is over GBP100.
Typical customers are affluent, discerning females aged 45+.
All names have been recruited via direct mail.
These highly responsive consumers are ideally suited for all charity and upmarket offers.
Price per 1,000: GBP120; Selections: GBP10 (gender, recency, order value, geographic and multi-buyers).
Ideal for those wanting to target upmarket mothers, The Sleepover Company is releasing its updated list of over 160,000 names through Go Direct Marketing.
This exclusive catalogue offers a variety of toys, games, accessories, furniture, party products and gifts as well as all your children's sleepover essentials.
The Sleepover Company spends time talking to parents and running focus groups at schools, in order to create new products based around children's wish lists.
Typical customers are upmarket females aged 20-50 who spend on average GBP110 per order.
These consumers are ideally suited for upmarket mail-order offers, credit cards, and gift and charity mailings.
Price per 1,000: GBP120; Selections: GBP10 (recency, gender, geographic and AOV).
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