Product category:
Database management, list services
News Release from: Go Direct Marketing | Subject: IMP and The Original Gift Company lists
Edited by the Marketingservicestalk Editorial
Team on 30 May 2008
Go releases two updated lists
Continuity product publisher IMP and The Original Gift Company have made their updated mailing lists available through Go Direct Marketing.
IMP is one of the leading international publishers of continuity products with over 100 product lines in the UK and is now managed exclusively through Go Direct Marketing Recipes, CDs and DVDs are sent to customers every three weeks in order to complete their collection
This article was originally published on Marketingservicestalk on 17 Oct 2007 at 8.00am (UK)
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Members have been recruited via traditional methods of direct mail and inserts.
IMP offers the opportunity to target buyers of children's education, adult education and information products.
These buyers are actively looking to increase their awareness of new technology so that they can educate themselves or their children.
Typical customers are aged 45+.
These consumers are ideally suited to mail-order fashion, music, books and health products.
Price per 1,000: GBP110 (charity rate GBP100); Selections: GBP10 (gender, recency, geographic, multi-buyers, product purchased).
The Original Gift Company is releasing its updated list of over 540,000 names (including 137,000 0-12 month records) through Go Direct Marketing .
This popular mail order company was awarded 'Best Mail Order and Online Gift Retailer' trophy at the 2007 'Greats' awards in London.
Offering truly imaginative gifts that will delight and surprise, the collection includes special categories for Him, for Her, for Children and Teenagers.
Product selections available include items for the home, clothing/jewellery, food/wine, travel/leisure and Christmas/gifts.
The range covers nostalgic items, leather goods, personalised gifts, toys and floral bouquets.
Average order value is GBP50.
Typical customers are professional, upmarket females aged 45+ whose interests include dining out, National Trust, the arts/theatre and gardening.
These consumers are ideally suited for mid to upmarket mail-order offers, credit cards, gift and charity mailings.
Price per 1,000: GBP120; Selections: GBP5/GBP10 (recency, gender, geographic, multi-buyers, product type, order value).
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