Product category:
Database management, list services
News Release from: Go Direct Marketing | Subject: Orvis, Letterbox mailing lists
Edited by the Marketingservicestalk Editorial
Team on 13 May 2008
Go releases two updated lists
Upmarket mail order company Orvis and children's mail order company Letterbox are releasing updated lists through Go Direct Marketing .
Orvis has updated its database available for rental through Go Direct Marketing The total file consists of just over 264,000 buyers and the range comprises outdoor and travel clothing and accessories as well as supplies for dogs, fishing gear and equipment
This article was originally published on Marketingservicestalk on 17 Oct 2007 at 8.00am (UK)
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Go Direct Marketing releases new rental lists
Go Direct Marketing has added two new files to the list rental market: exclusive footwear company Duo Boots and upmarket fashion mail order company Peter Hahn.
Average order value is over GBP100.
Typical customers are affluent, discerning females aged 45+.
All names have been recruited via direct mail.
These highly responsive consumers are ideally suited for all charity and upmarket offers.
Price per 1,000: GBP120; Selections: GBP10 (gender, recency, order value, geographic and multi-buyers).
Ideal for those wanting to target affluent parents of young children, the upmarket children's mail order company, Letterbox, is releasing its updated list of over 220,000 names through Go Direct Marketing .
This extensive catalogue is packed with unique and exciting gifts and practical products to suit children of all ages.
The range includes educational toys and games, dressing-up outfits, great ideas for outdoor fun as well as furniture and traditional products.
Typical customers are upmarket females aged 25-45 who spend on average GBP65 per order.
These consumers are ideally suited for upmarket mail-order offers, credit cards, and gift and charity mailings.
Price per 1,000: GBP125; Selections: GBP10 (recency, gender and geographic).
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