Product category:
Database management, list services
News Release from: Go Direct Marketing | Subject: Look Again, Kaleidoscope lists
Edited by the Marketingservicestalk Editorial
Team on 21 February 2008
Go releases two updated catalogue
buyers' lists
Look Again, the catalogue for fashion-conscious buyers, and fashion and home catalogue Kaleidoscope are releasing updated lists through Go Direct Marketing.
Look Again, part of Otto UK, the catalogue for fashion-conscious buyers, is releasing its updated list of over 73,000 names through Go Direct Marketing This exclusive catalogue offers a selection of high-quality fashions for the style conscious buyer
This article was originally published on Marketingservicestalk on 17 Oct 2007 at 8.00am (UK)
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The range covers women's, men's and kidswear with sections for sport, footwear and the home and garden.
Average order value is GBP50.
Typical customers are stylish females aged 25-45 with interests including holidays, fashion and bingo.
These responsive consumers are ideally suited for all financial, mail order, charity and health-related offers Price per 1,000: GBP100; Selections: GBP10 (gender, recency, geographic, DOB, order value, product group and telephone numbers).
The first UK mail order catalogue, Kaleidoscope, is also releasing its updated list of over 300,000 names through Go Direct Marketing.
Designed as a 'catalogue with a difference' Kaleidoscope offers a selection of women's fashion, footwear, home and living, garden items and electricals.
Recruitment is via off-the-page advertising, internet, television, catalogue inserts and direct mail.
Typical customers are fashion-conscious females aged 35-65, income GBP15k+, with interests including fashion, DIY, gardening and travel.
This list is ideal for a variety of offers including financial, mail order and charity mailings.
Price per 1,000: GBP100; Selections: GBP10 (gender, recency, geographic, multibuyers, DOB, order value, product group and telephone numbers).
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