Product category:
Database management, list services
News Release from: Go Direct Marketing | Subject: Freemans and Grattan lists
Edited by the Marketingservicestalk Editorial
Team on 19 December 2007
Go adds Freemans and Grattan lists
Popular mail-order brands Freemans and Grattan have released lists of over 300,000 names through Go Direct Marketing.
Freemans, the hugely popular mail-order brand, is releasing its updated list of over 300,000 names through Go Direct Marketing Freemans offers a wide variety of products in its extensive catalogue, ranging from well-known fashion brands to furniture, soft furnishings and jewellery
This article was originally published on Marketingservicestalk on 17 Oct 2007 at 8.00am (UK)
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Customers are recruited via off the page adverts, internet, television, catalogue inserts and direct mail.
With an average order value of GBP60, typical customers are females aged 18-44 with a disposable income of GBP20k+.
These consumers are highly responsive for charity, mail order and financial offers.
Price per 1,000: GBP100; Selections: GBP10 (gender, recency, geographic, multi-buyers, DOB, credit score, product type).
The popular mail-order catalogue Grattan is releasing its list of nearly 300,000 names also through Go Direct Marketing .
Despatched twice a year, with interim catalogues up to six times per annum, the catalogue is packed with men's, ladies' and kids' fashion, sports selections, DIY, gifts, electrical and interiors.
Recruitment is via off the page adverts, internet, television, catalogue inserts and direct mail.
Typical customers are fashion-conscious females aged 20-60, with average order value of GBP65.
This list is ideal for a variety of offers including financial, mail order, charity and health-related offers.
Price per 1,000: GBP100; Selections: GBP10 (gender, recency, geographic, DOB, order value, product group and telephone numbers).
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