Go releases upmarket Orvis mail-order list
A
Go Direct Marketing product story
Edited by the Marketingweek Marketplace editorial team
Nov 5, 2007
The upmarket mail-order company Orvis is releasing its updated list of over 270,000 names through Go Direct Marketing .
The oldest mail-order company in the US, Orvis last year celebrated its 25th anniversary in the UK.
The range comprises outdoor and travel clothing and accessories as well as supplies for dogs, fishing gear and equipment.
Average order value is over GBP100.
Typical customers are affluent, discerning females aged 45+.
All names have been recruited via direct mail.
These highly responsive consumers are ideally suited for all charity and upmarket offers.
Price per 1000: GBP120.
Selections: GBP10 (gender, recency, order value, geographic and multi-buyers).
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