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News Release from: GMI (Global Market Insite) | Subject: Singapore consumer panel
Edited by the Marketingservicestalk Editorial
Team on 11 April 2008
GMI doubles size of Singapore consumer
panel
GMI, a provider of global market intelligence solutions, has increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members.
GMI's new premium Singapore panel offering is uniquely positioned to provide market research professionals with insights into all kinds of consumer opinions from Singapore, from new concepts to new products and services, in real time It addresses the growing domestic and international demand from small to medium-sized firms all the way to larger industry players for online consumer research in this sophisticated and highly competitive market
This article was originally published on Marketingservicestalk on 9 Jul 2007 at 8.00am (UK)
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Total market research spend in Singapore reached US$55 million in 2006, 16 per cent of which was spent online, ranking Singapore eighth in the world ranking of countries with the highest online research spend (ESOMAR, 2007 Global Market Research Report).
"With internet penetration now reaching over 50 per cent of Singapore households, and 65 per cent of all Singapore research being conducted with consumers in 2006, we felt the need to combine our panel recruitment methodologies to offer a more representative mix of online- and offline-minded consumers that better reflects the attitudes and opinions of the Singapore market," explained Dietmar Walter, GMI's executive vice president, Europe.
"To complement our standard online panelist recruitment campaigns, we work with an exclusive local tier-one partner, which recruits Singapore panelists based on their offline shopping behavior throughout 600 Singapore outlets".
In addition to age, gender and household income, the ethnic distribution of GMI's highly profiled Singapore consumer panel is in line with the Singapore Census data, enabling researchers to gain a perfect representation of Singapore when seeking consumer opinions, and gather valuable intelligence for enhanced marketing efforts in this market.
GMI's global consumer panels span across more than 200 countries and territories around the world.
GMI also offers many specialty panels, including gamers, IT professionals and physicians to name just a few.
All GMI panelists are double opted-in, undergo a rigorous qualification process by being profiled on a wide range of attributes, and are uniquely incentivised.
These measures ensure one of the industry's highest profiling standards and optimum response rates for market researchers.
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