Product category:
Market research
News Release from: GMI (Global Market Insite)
Edited by the Marketingservicestalk Editorial
Team on 23 July 2007
Research predicts massive market for
iPhone
Market research firm RDA Global polled 1,027 mobile workers in the US and found that 15 per cent of them expressed interest in buying an iPhone - predicting potential sales of over 7 million.
Market research firm RDA Global has released the findings of the first research conducted about the Apple iPhone among US mobile workers The survey, which polled 1,027 people in the US, was powered using respondent panels from GMI (Global Market Insite), a provider of global market intelligence solutions
This article was originally published on Marketingservicestalk on 9 Jul 2007 at 8.00am (UK)
Related stories
Government must combat climate change, says poll
Some 86.5 per cent of people polled in 14 countries believe that governments should do more to combat climate change.
Second Life Interview Corner quizzes residents
Market intelligence provider GMI, along with Amsterdam-based market research firm DervalResearch, have launched Second Life Interview Corner to get qualitative feedback from residents.
The report reveals that 15 per cent of the 50 million mobile workers in the US expressed interest in purchasing the iPhone, representing a total of 7.2 million potential iPhone unit sales among workers who either travel, work away from their office or are telecommuters.
Mobile workers that use Apple computers and iPods are most likely to be interested in purchasing an iPhone.
"We expect Apple to capture sales from Blackberry, Treo and other high-end phone users - almost half of this group says that they plan to buy an iPhone," explained Chris Seals, vice president of business development at RDA Global.
"The survey responses indicate that the iPhone price of $500 to $600 is unlikely to deter the relatively better-off, young, well-educated and professional-type consumers, who tend to typically be Apple product fans".
RDA Global's research findings suggest that these younger consumers are willing to pay a 50 per cent premium or more for iPhone features.
There is also good news in the report for ATandT, who will be providing the exclusive service contracts for the iPhone.
The survey found that iPhone purchasers spend almost twice the amount of time on their mobile device than is the case with those not interested in the iPhone.
"We expect the iPhone to have a substantial impact on how mobile workers currently communicate," concluded Seals.
"A 15 per cent penetration of the mobile worker market in a short period of time could position the iPhone as the device of choice for the business segment of mobile hand-held products".
RDA Global provides ongoing strategic planning and consulting services based on primary market research, applied economic forecasts, and risk analytics.
The company provides consulting services in the areas of strategic market assessment, economic analysis and business market research.
RDA Global was founded by Oxford University Professor Raymond Duch in 1982.
• GMI (Global Market Insite): contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
