Global-Z releases Italian address correction data

Edited by the Marketingservicestalk editorial team Apr 2, 2007

Global-Z has released a postcode update in response to Poste Italiane's postal recoding of many geographical areas to offer direct marketers greater precision and speed in mailings.

Global-Z International, a bureau based in Vermont in the US that specialises in the data processing of international mailing addresses for global direct marketers, has announced enhancement of their Italy data processing service designed to help mailers update their Italian address files to comply with Italy's recent postcode change, including the most current Italian postal codes in response to the Italian postal authority, Poste Italiane, changing their postal code system.

As many global postal authorities have done, and continue to do, Poste Italiane is enhancing its old postal code system in pursuit of efficiency improvements.

With this enhancement, continuing through 2007, the old Italy postal codes will not be available on Poste Italiane's legacy processing, necessitating the manual processing of this mail.

This postal code update will benefit mailers utilising Poste Italiane with greater precision and speed delivering mail with updated postal codes.

Important to direct marketers, with the new postal code system in place, the mail with old, wrong or insufficient addresses, when it is not possible to definitively detect the correct recipient without difficulties, will be processed as mail that has a non-existent address; not reaching the intended recipient.

The updated postal codes help assure delivery.

This update includes Italian Regions, Provinces and Municipalities, 8,500 Neighborhoods, including all the streets of the 27 largest towns.

Sasha Garder, President of Global-Z, said: "Our clients invest significant direct marketing resources mailing to their current and prospective customers in Italy and around the world.

"When global postal authorities such as Poste Italiane make important enhancements to their postal systems, Global-Z benefits mailers with reduced mailing cost, faster mail delivery, and improved return on investment by making certain their Italy data is as up-to-date as possible.

"Direct marketers rely on us to keep their international postal data clean: this enhancement to our Italian services achieves precisely that.".