Product category:
Point of purchase, retail design
News Release from: G-LEC | Subject: Phantom 30 LED video system
Edited by the Marketingservicestalk Editorial
Team on 17 June 2008
G-LEC's Phantom 30 is crowd pleaser
G-LEC's Phantom 30 LED video system provided stunning imagery for the 2008 Magazin Awards in Vienna, Austria's most prestigious night in advertising .
Creative minds, advertising giants and celebrities gathered at the 2008 Magazin Awards in Vienna, which took place in a disused tram depot The NEWS Publishing Group's annual award ceremony acknowledges and rewards outstanding advertising campaigns
This article was originally published on Marketingservicestalk on 17 Sep 2007 at 8.00am (UK)
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G-LEC goes higher and higher with Phantom 30
With a solid reputation for innovation in the art of visual technology, G-LEC is once again leading the way with the Phantom 30, being seen in the UK for the first time at PLASMA 2007.
The awards - now in their fourth year - are coveted among advertisers vying for success in the seven categories.
The brief required a large, bright, transparent LED graphic display that would look striking and be impressive enough to illustrate the importance of the awards and to acknowledge the winners' success.
A dramatic reveal for the new Opel GT was also specified in the brief - the solution was to use 30m of Phantom 30 on a track that opened up to show the car.
The video system, supplied through G-LEC's Austrian rental partner Eventamt, was specified because it met all the criteria; NEWS was impressed with the pixel-perfect reproduction of graphics and the flexible sizes and shapes.
Corinna Cunliffe, event manager at NEWS, said: "G-LEC played a big part in helping us produce a dramatic ceremony with an innovative platform design.
"The Phantom 30 enabled us to meet the challenge of creating an impressive and versatile stage show that would keep the guests' interest for the entire event.
"The video system enabled us to use different logos and graphics at the same time, and reproduced them perfectly.
"The ceremony was a real eye-catcher and we got only positive feedback.
"We are so pleased with the outcome that we are considering using a similar design in 2009.".
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