Product category:
Trade associations and professional bodies
News Release from: Global Marketing Network | Subject: Global Brand Strategy 2007
Edited by the Marketingservicestalk Editorial
Team on 14 August 2007
International marketing guru to speak in
UK
Global Marketing Network has announced that marketing guru Kevin Lane Keller will be delivering his first ever UK public seminar at the 'Global Brand Strategy 2007' conference in London in October.
This unique event, to be held on Tuesday 2 October 2007 at the BERR Conference Centre (formerly DTi Conference Centre) is timed to coincide with the launch of GMN's international membership drive It will provide marketing and business professionals with a rare opportunity to interact with, listen to and get practical ideas directly from one of today's leading marketing authorities
'Brand Confidant' for some of the world's most powerful brands, Keller said: "I am delighted to have been invited by Global Marketing Network to lead this landmark conference in London - it is critically important to keep up to date with the latest and greatest marketing thinking if businesses are to succeed in today's increasingly global and 'flatter' world".
Commenting on Keller's participation, Darrell Kofkin, Global Marketing Network's chief executive, said: "Marketing is coming of age and Kevin is at the forefront - demonstrating its value in boardrooms across the world.
"As one of our core objectives is to put marketing at the heart of business we are delighted that Kevin will be leading our inaugural conference focusing on global brand strategy and the direct impact that it has on shareholder value and bottom line profit".
Based on the latest edition of his international bestselling book, 'Strategic Brand Management', regarded as the 'bible of branding' and adopted by premium business schools and leading companies around the world, Keller will share his latest research, provide practical strategies and draw on live case studies in order to show how to create winning brands and how to avoid creating failures which sink without trace.
Delegates will also experience hands-on pragmatic advice from business-to-business, not-for-profit, public sector, and consumer-oriented experts in brand management and word-of-mouth-marketing.
Guest speakers already confirmed include Danny Lopez, Managing Director, Marketing of UK Trade and Investment; Carol Garbutt, Marketing Director of Quaker (a PepsiCo company); Teresa Poggenpohl, Global Head of Brand at Accenture; Marcus Cauchi, one of the UK's leading experts on word-of-mouth and referral marketing; Stephen Cheliotis, Chairman of the Superbrands Council and Elizabeth Huang of ACEVO, the UK's leading membership organisation for Third Sector Leaders.
The conference is being supported by UK Trade and Investment, the Government's international business development organisation.
Commenting on the conference, Lopez said: "Globalisation means competition is intensifying at an unprecedented rate.
"UK Trade and Investment recognises that companies are internationalising earlier and in novel ways and that successful marketing is key to every company's global strategy.
"This conference will help put marketing on the boardroom agenda".
Bookings for this conference are now being taken; special offers are available for all bookings made before 24 August.
Global Marketing Network is the world's newest professional membership organisation for the marketing community.
GMN aspires to become the world's leading professional marketing body by 2012.
Its objectives are two-fold: first, to raise standards within the marketing profession across the world and to ensure that wherever marketers are in the world, at whatever level of their development they are supported, nurtured and developed to become leading business professionals; secondly, to ensure the discipline of marketing is firmly at the heart of business.
GMN's objective is to deliver a globally relevant professional membership and development organisation that is both intent on raising global standards but also actively encourage and inspires marketers to 'raise their game' in the interests of their organisations, their peers, their profession and themselves.
GMN is bringing together marketers, entrepreneurs and business leaders to learn, connect and establish new thinking, ideas and strategies, to share best practice in global marketing practices, connect people from different countries and enable them to share new insights and ideas more effectively.
Over the next 12 months Global Marketing Network will be working towards several objectives.
* Enabling people to become members of GMN and join a global online and offline community of marketing and business professionals with access to practical branding, marketing, and strategic advice to develop their capabilities, grow their business and attract more, profitable customers.
* Launching its 2008 Marketing Management Series consisting of 1-day and 2-day programmes led by the leading voices in marketing, people who are widely acclaimed as leading experts in their fields, first and foremost distinguished academicians from some of the world's leading business schools, skilled educators, researchers, authors and entrepreneurs - and, vitally, they are all people who remain close to the real world through their extensive personal involvement as board members and consultants.
* Developing a new global marketing programme for mid-to-senior level executives, a new programme led by some of today's leading global marketing experts - designed to keep marketing and business professionals up-to-date and enhance their skills and capabilities in today's increasingly complex and turbulent global environment.
* Extending its reach to overseas markets and in particular in Asia and the Middle East with the development and launch of a range of certification and executive development programmes.
GMN is the Supporter of the 2007 Marketing Week Effectiveness Awards and in line with its objective of ensuring that marketing is represented in the boardroom it is delighted to be judging and awarding the Chief Executive Award for Marketing.
• Global Marketing Network: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
