Incorporatewear creates bespoke corporate clothing

Incorporatewear has been selected to provide corporate clothing to 500 staff across Coventry building society's branch network.

The building society's branches are undergoing an extensive refurbishment programme, which represents a considerable investment in face-to-face customer service.

To help staff more closely reflect the new in-branch image, the corporate clothing contract was put out to tender in 2009.

Julie Parsons, sales project support manager for Coventry building society, said: 'The collective style of the proposed wardrobe is smart but approachable, and reflects our style of customer service.

The bespoke Coventry building society wardrobe features a British-made dark navy suiting fabric with a tan pinstripe, which picks up on the colour palette used in the branch design.

Peach and petrol blue shirts, blouses and tops are also included and accessories such as ties, scarves and cufflinks complete the look.

The collection, to be worn by 500 male and female customer-facing staff, will be rolled out in the third quarter of 2010.

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