Incorporatewear refreshes jeweller staff clothing

An Incorporatewear product story
Edited by the Marketingweek Marketplace editorial team Nov 20, 2009

Incorporatewear has designed, sourced and managed a bespoke clothing collection for Beaverbrooks after the jeweller decided to refresh the range of outfits worn by customer-facing staff.

The first issue of corporate clothing by Incorporatewear in 2004 contained more formal jackets, skirts and trousers for women and jackets and trousers for men.

In 2006, a new fabric was introduced (Tootal Tintagel) and jackets and skirts for women were replaced by tunics and trousers with a camisole top to be worn underneath.

For the most recent update, Beaverbrooks decided to retain the fabric and tweak the designs slightly by adding pleats to the front of the women's tunic and introducing new stripe shirt designs for men to be worn with the existing jacket and trousers.

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