Feed Manager keeps online listings up-to-date

Gillissa has revealed how its Feed Manager automated product display solution can help businesses keep online product listings up-to-date to avoid missing sales opportunities.

According to the IMRG Capgemini E-Retail Sales Index, online shopping in June soared, but as many as eight in 10 products listed online could contain out-of-date information, price or stock availability.

UK internet shopping saw a 22 per cent rise in June compared with last year's numbers, according to the index.

But despite shopping totalling GBP4.4bn growth across the board, retailers could be jeopardising their chances to cash in on this latest sales spike by failing to keep details such as stock levels and new pricing up-to-date on the various online price comparison and product display sites.

Gillissa said it has been working on improving the quality and accuracy of client information feeds for several years and have revealed that maintaining up-to-date information is the biggest issue for retailers advertising their products online.

Richard Wood, managing director of Gillissa, said: 'Maintaining product feeds can be hugely time-consuming for retailers or their online marketing providers and as a result many let the information lapse.

'We are seeing this happen daily and estimate that as many as eight out of 10 products listed online currently have inaccurate information displayed,' he added.

Wood said he believes that many retailers avoid addressing the issue because of fears that the developmental costs to create an automated feed update would far exceed the sales lost through inaccurate product information online.

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