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GI Insight

All articles from GI Insight

Retailers must relate better to customers, GI says

A survey from database marketing specialist GI Insight has suggested that firms need to get closer to customers if marketing communications are to be welcomed.

News from Marketingweek Marketplace, 19 July 2010

GI report reveals importance of loyalty schemes

A report from GI Insight has suggested that loyalty schemes have become more important over the course of the recession.

News from Marketingweek Marketplace, 28 January 2010

Consumers stick with value brands, says GI survey

GI Insight has released a survey that suggests consumers are reluctant to return to pre-recession spending habits after moving to 'value' retailers.

News from Marketingweek Marketplace, 26 November 2009

Better targeting and personalisation is needed

GI Insight is calling for better targeting and personalisation of customer communications, given the high levels of personal data now available from loyalty schemes.

News from Marketingweek Marketplace, 20 August 2009

Research highlights irrelevant price promotions

Research by GI Insight has found that as retailers seek to keep their customers during the recession there has been a major upswing in price promotions, but many are irrelevant to the recipient.

News from Marketingweek Marketplace, 3 July 2009

Finance directors show loyalty scheme support

Research from GI Insight has revealed that finance directors in British forms are strong supporters of loyalty schemes.

News from Marketingweek Marketplace, 2 March 2009

Mobile loyalty schemes well-placed in downturn

Research from GI Insight has suggested that the mobile phone sector is one of the best-placed sectors to use its loyalty schemes to retain and develop customers during the current economic turmoil.

News from Marketingweek Marketplace, 12 January 2009

Research shows 'permission to email' works

The latest research from GI Insight has found that, in the last six months, 74.4% of UK adults have given 'permission to email' to at least one company they buy from regularly.

News from Marketingweek Marketplace, 7 August 2008

Mobile phone industry could do better says GI

GI Insight's latest study has found that when it comes to directing targeted, relevant offers to customers the mobile phone sector is well ahead of the credit card sector but lags behind retail.

News from Marketingweek Marketplace, 3 June 2008

Marketers overlook wealthy over-45s

GI Insight's latest study into communications and marketing relevance has found that marketers are paying too little attention to the highest-earning age group in the UK.

News from Marketingweek Marketplace, 25 April 2008

Survey shows continued growth of loyalty schemes

The number of loyalty schemes operating in the UK has increased two and a half times in the past ten years according to new research by GI Insight.

News from Marketingweek Marketplace, 25 January 2008

One in five UK firms has appointed CRM Director

Some 19 per cent of top UK corporations have demonstrated their commitment to customer relationship management by appointing a dedicated Head of CRM, a study by GI Insight has found.

News from Marketingweek Marketplace, 4 December 2007

Good communication boosts customer satisfaction

Research into customer satisfaction from analysts GI Insight rates the Leisure and Entertainment industry top and Utilities as the worst at keeping UK customers satisfied.

News from Marketingweek Marketplace, 21 June 2007

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A Pro-talk Publication

A Pro-talk publication