Product category:
Vouchers
News Release from: The Gift Voucher Shop | Subject: Employee Rewards and Incentive Club (ERIC)
Edited by the Marketingservicestalk Editorial
Team on 20 March 2008
One4all to launch ERIC at PME
The One4all Gift Voucher is launching a scheme that allows corporate customers to operate incentive and loyalty schemes without incurring the costs associated with application development.
The One4all Gift Voucher is making a series of announcements at this year's Promotional Marketing Exhibition at Olympia on 15-17 April that are intended to propel this progressive business into an ambitious phase of growth and development during 2008 Following a comprehensive review of the market, The One4all is launching its completely new corporate look, including revised branding, new corporate brochure, and advertising
This article was originally published on Marketingservicestalk on 6 Feb 2008 at 8.00am (UK)
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Tracy Aslam, Business Partner Director UK, said: "We've invested heavily in bringing a completely new package to the market - we felt strongly that the branding should reflect the dynamic and innovative nature of the business as it now stands.
"Importantly, the redesign better reflects the importance of our retail partner brands, which feature on the One4all and Leisure4all vouchers".
ERIC will also make its debut at the show: Employee Rewards and Incentive Club (ERIC) is the generic name of a technology-based package developed and owned by the One4All team, which allows corporate customers to operate employee, customer incentive and customer loyalty schemes without incurring the costs associated with application development.
"The package is an extremely cost-effective way for corporates to bring a simple-to-use, web-based rewards scheme to customers and staff", said Aslam.
"ERIC is a points-based programme and can be set up so that access is via the client's own intranet or, if they so wish, access can be via giftvouchershop.co.uk.
"By clicking through using a specified log-in button, the individual signs-in using their unique username and password.
"At this point they launch their own dedicated points-bank page, where they can view recent transactions, points accumulation and, if they wish, they can spend immediately and buy One4all and Leisure4all vouchers, or choose to save.
"Award-winning airline bmi is our first UK client, for whom we are launching a brand new staff incentive scheme, designed to boost in-flight sales, and ERIC is the platform".
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