Lealta signs with Gift Voucher Shop

Lealta Group, the employee benefits, loyalty and incentive scheme agency specialist, has signed an exclusive deal with the Gift Voucher Shop.

One4all and Leisure4all are now the only multi-retailer vouchers offered by Lealta as part of its reward portfolio.

The agency operates points-based loyalty schemes, as well as employee benefit schemes for organisations across the UK including Gold Medal Travel, Airline Network and South Staffordshire plc.

Through these schemes, One4all and Leisure4all vouchers will be available immediately to 300,000 Lealta cardholders, and up to 1.2 million by 2009.

Commenting on the deal, Michael Dougherty, Operations Director for Lealta, said: "We researched the market prior to signing this exclusive deal - and found the GVS product and service offer to be the most extensive and attractive.

"GVS is committed to continually strengthening its product, so that it continues to appeal to a broad audience - its retail brand portfolio is excellent.

"The support package provided is also superior in the marketplace - the team at GVS is flexible and willing to facilitate tactical promotions, and its discount structure makes good sense.

"As an example, via our employee benefit schemes, recipients receive up to nine per cent discount off the full face value of vouchers - a significant saving and fantastic added value for our customers".

Tracy Aslam, Business Partner Director UK for GVS, said: "This is another coup for the business, which has recently seen new business increase significantly month on month.

"The One4all and Leisure4all Gift Vouchers are ideal for this type of agency - offering unparalleled access to great retail brands".

One4all and Leisure4all Gift Vouchers can be spent at any outlet from a vast list of leading retail brands and services, including Debenhams, Comet, River Island, House of Fraser, Champneys, Selfridges, Woolworths, Laithwaites, Thresher, Halfords, JJB Sports, Legoland and Goldsmiths.

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