Product category:
Vouchers
News Release from: The Gift Voucher Shop | Subject: One4all gift voucher
Edited by the Marketingservicestalk Editorial
Team on 07 February 2008
Egg breaks new ground with One4all gift
voucher
Egg has broken new ground with its first-ever credit card promotion featuring a retail gift voucher as the reward.
The Gift Voucher Shop's One4all voucher, which can be spent at any outlet from a vast list of leading retail brands and services, including Debenhams, Comet, House of Fraser, Champneys, Woolworths, Laithwaites, Thresher, Legoland and Goldsmiths, was selected to boost credit card usage and to provide an added card-holder value offer, not available elsewhere Some 2.8 million consumers in the UK now hold an Egg Card
This article was originally published on Marketingservicestalk on 6 Feb 2008 at 8.00am (UK)
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During the last week of November and first week of December 2007 Egg sent out a series of alerts to 720,000 unique card-holder email addresses on its database.
A suite of six offers were emailed over the two-week period, including the One4all promotion, which gave a five per cent discount against face value of the vouchers ordered, plus free postage and packing.
Assuming the average transaction value to be GBP100, this amounted to an additional GBP5 worth of One4all vouchers, completely free, plus pandp of GBP2.90 giving a saving of GBP7.90 per GBP100 purchase.
Tracy Aslam, Business Partner Director UK, said: "We tailored the promotion to feature the retail brands on the One4all voucher which best matched with Egg's ABC1 cardholding customer profile, so we led on eight aspirational brands including Debenhams, House of Fraser and Champneys.
"Our expectation was to achieve a 1/2 per cent response rate, but as it turned out we actually achieved a 11/2 per cent click-through from the email alerts to our website where the purchases could be made.
"This really emphasises the fact that ours was a very strong offer".
Tony Temple, Head of Rewards at Egg, commented: "This promotion was a first for Egg - and we achieved a great result with One4all".
One4all and Leisure4all Gift Vouchers can be spent at any outlet from a vast list of leading retail brands and services, including JJB Sports, Thorntons, River Island and Halfords.
Choose to spend on the high street, at a restaurant or even a bungee jump.
The list is endless and there is something to suit everyone, making them the ideal reward.
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