GI Direct

GI invests in Technique MIS print software suite

All articles from GI Direct

Consumers recognise trigger mailings, study says

GI Direct has released research on direct response marketing that suggests that the right trigger can open marketing opportunities.

News from Marketingweek Marketplace, 15 January 2010

GI invests in Technique MIS print software suite

GI Direct has invested in the MIS suite of print software from Technique following the installation of its scheduling and data collection applications.

News from Marketingweek Marketplace, 27 October 2009

GI Direct researches direct mailing

GI Direct has commissioned research to find out whether design and personalisation of a mailing was more important in eliciting response, or whether timing was more likely to encourage the recipient.

News from Marketingweek Marketplace, 22 May 2009

Personalised marketing generates uplift, says GI

More than 70 per cent of UK adults say they are between five and 10 times more likely to respond to properly personalised marketing offers, compared with standardised communications.

News from Marketingweek Marketplace, 27 February 2009

GI Direct study reveals transpromo opportunity

A study from GI Direct has found that 14 per cent of the UK's top 100 loyalty schemes print targeted 'transpromo' adverts in their loyalty statement 'white space'.

News from Marketingweek Marketplace, 7 January 2009

Integrated research service is now online

McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.
Tealeaf provides customer experience insight

Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.

MarketingWeek MarketingPlace

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