Consumer alchemy turns insights into gold

For the first time, GfK NOP's in-depth data, insights and expert recommendations are being made available via an open conference, Consumer Alchemy, on 8 November at Energy Clinic, London, E1.

"Consumer alchemy" starts to happen when you get the right blend of the four major factors that shape consumer behaviour: geography, lifestage, lifestyle and personal values.

GfK Roper Consulting has been tracking the world's consumers in more depth, and for longer, than any other market research specialist.

For the first time, its in-depth data, insights and expert recommendations are being made available via an open conference featuring updates on the latest consumer trends; keynote speakers from BT and MTV; real data and insights, applied to your business; how to use these insights in developing new products and building your brand.

At the event, you are invited to use our free data download stations to access insights drawn from the powerful Roper Reports database of trends data.

Select from a variety of: summary reports; interviews with market specialists; powerful in-market observations all relating to specific countries, product categories and marketing challenges.

The conference will discuss Insights, Impacts and Actions.

Insights - what are the key trends affecting consumers? Impacts - which of these trends should I focus on? Actions - how can I take advantage of these key trends? This is not just another conference.

The morning will provide you with insights; the afternoon's innovative workshop exercises will show you how to use those insights.

Converting insights into action is our aim.

We will provide: numerous, complementary data download stations for you to browse, download and take away key consumer insights; summary data reports, podcasts and associated products.

Keynote speakers include Lesley Gavin, a senior futurologist within BT, who will provide us with her vision of the future, and Andrew Davidson, MTV Europe's Expert on youth trends, who will show how they turned consumer insights into a successful new range of services.

Real consumer insights derived from the world's largest and longest-established monitor of consumer attitudes, values and behaviours - Roper Reports Worldwide - will be shared.

This is an exclusive opportunity to network and exchange ideas with others engaged in using consumer insights within marketing.

Where you hear something can be just as important as what you hear - the uniquely stimulating and relaxing Energy Clinic environment will provide you with a truly memorable day and put you in exactly the right frame of mind for our insights, ideas and exercises to stay with you when you get back to your desk.

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