GFK product details aid online catalogue creation

A comprehensive catalogue for all electronic products, Encodex is the definitive resource for information on all the electronic products a retailer stocks.

As more people turn to the online space to pick up quality bargains, there are still some sceptics.

According to research generated by The Etailing Group, 79 per cent of consumers "rarely or never purchase products without complete product information".

About 67 per cent consumers look for detailed product benefits and capabilities when making purchasing decisions online.

Encodex is the latest innovation that has been developed by GfK Marketing Services to facilitate this requirement of its clients.

A comprehensive catalogue for all electronic products, Encodex essentially is the definitive resource for information on all the electronic products a retailer stocks.

With coverage of 100 per cent of electronic products sold in the European market, Encodex can assist in expanding your catalogue.

Encodex can supply product information with detailed product descriptions, definitions and quality images.

Encodex can be used to provide timely and adequate information with a view to facilitating management of inventories, sales and deliveries, lowering overall costs and increasing customers' satisfaction.

Shoppers also want to know about the upgradeable features for products that they are buying.

For online shoppers, the accessories that come with the product need to be clearly advertised, for example, feature description of SLR cameras accompanied with the compatible interchangeable lenses.

Being able to compare various brands and models on the same set of features makes it easier for the customer to understand the product that they are buying.

Presented in a structured format, the features can be compared on a like-for-like basis and provide a clear comparison.

This gives a customer clarity and assurance in their decision.

Encodex is an international database spanning 20 countries and 12 different languages.

The "Encodex Product Catalogue and Comparison Guide" is an up-to-date, standardised XML database listing over 2 million items in 20 countries, dating back to 1985, across a range of 140 sectors, with their features, EANs (individual bar code number), XML or CSV delivery, make and model number, an average UK/country market price as well as an indication of where there are rank in the market.

Immediate access to a complete brand and model overview for all technical consumer goods including GfK market research figures helps you in analysing your assortment.

Comprehensive, structured and up-to-date product data help your clients to make their purchase decision.

Outsourcing of the resource and time consuming classification and updating of product data.

User defined provision of your article data to all relevant partners, also on international basis.

A single database facilitates the operation of your platform in a large number of countries and languages.

Most shoppers spend a full eight minutes reading product descriptions - with that kind of attention, retailers need make sure their websites have enough information.

After all, customers cannot see, touch, or interact with products; there are no sales staff around to ask questions, and it takes a lot longer to process returns.

Probably the biggest reason though is that sales are lost when customers go elsewhere.

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