Product category:
Online ad campaigns
News Release from: Geronimo
Edited by the Marketingservicestalk Editorial
Team on 29 February 2008
SEAT encourages drivers to unleash their
passion
SEAT has tasked Geronimo with creating a below the line campaign to drive consumers to dealerships and purchase key models in the January 2008 range, using an illustrative style.
The creative reflects the brand's active, sporty outlook and reinforce the idea that there is a SEAT for every passion, from running about town in the Ibiza to burning up the racetrack in a Leon The digital-based campaign will build awareness of offers and will focus on consumer interaction to ensure cut-through
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Alongside online advertising on key automotive sites and email marketing, Geronimo will target consumers through direct mail and a dedicated microsite, seatpassion.co.uk.
The campaign will target potential buyers, namely men and women from 18 to 44, who all share a passion for driving and a need to get the best performance from their car.
Of the campaign, Andy Snuggs, Managing Director at Geronimo, said: "This campaign not only introduced a distinctive illustrative style that was transferable from press to local dealerships, but worked hard digitally to target our consumers and drive them to act while remaining fresh and true to the brand message".
Rob Taylor, National Communications Manager at SEAT UK, added: "Geronimo had the vision to create a campaign that not only put the SEAT driving experience at the forefront but also with an illustrative style that has great stand out in a busy marketplace.
"This brings alive the brand's personality which is driving towards us achieving a high ROI through an array of bespoke customer offers".
The campaign will roll out end of February.
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