Product category:
Integrated marketing
News Release from: Geronimo
Edited by the Marketingservicestalk Editorial
Team on 18 July 2007
Radox choose Geronimo for some fresh
thinking
Bath and shower brand Radox has picked integrated marketing agency Geronimo to develop an integrated campaign to target prospects and create consumer loyalty running through until 2009.
Geronimo has been employed to develop a campaign through which Radox can create frequent dialogue with its customers in order to build customer loyalty These development and retention strategies will be executed through an integrated online and off-line programme including on-pack promotion, in-store and retailer support, events and website development
Of the win, Claire Fox, Senior Account Director at Geronimo, said: "Radox is a fantastic brand to be working with and they have great ambitions for its future growth; we're really pleased they want us to be part of the team".
Julie Baker, Marketing Director at Radox, said: "We were impressed by Geronimo's fresh thinking to take up the challenges and opportunities we want to develop at Radox".
Geronimo is an integrated agency that develops communications to make brands desirable.
Combining intelligent insight with creative inspiration, Geronimo creates effective campaigns that are fit for purpose.
Strategies are therefore solution led rather than driven by an individual marketing discipline or channel.
Geronimo creates desire for many leading brands including: Nestle Purina, Motability Operations, Tilda, Sara Lee, SEAT and Direct Line.
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