GasboxDMG selected for Miele lead generation

GasboxDMG has been selected by Miele to carry out an ongoing lead generation campaign until at least September 2011.

The campaign will see a dedicated team of agents, based at GasboxDMG's Swindon call centre, working with the Miele team to generate leads for Miele Professional, the commercial division of the domestic appliance brand.

To support sales and growth, GasboxDMG said it will deliver highly focused lead-generation activity, as well as providing inbound customer service support.

Marketing response handling and contact management will also fall within GasboxDMG's remit.

Lead generation for the Miele Professional dealer network will be enhanced by the use of GasboxDMG's integrated e-mail tool, delivering the ability to engage with prospects using personalised and relevant content, priming them for a follow-up call once they have opened the e-mail communication.

GasboxDMG will also deliver an in-house tool that fully tracks all leads through the sales pipeline, proving training and support information to the partnership channel and tracks and responds to any interaction with electronic information, through real-time alerts and summary reporting.

An online survey is also being created, with the objective of gaining a deeper understanding of the client experience at various stages of the lifecycle.

This insight can then be used to further improve new lead approaches, while having a positive impact on Miele Professional's overall service offering.

GasboxDMG will also be producing Miele Professional's newsletters with the aim of promoting brand awareness, news, product launches and specific offers to Miele's prospect and customer base.

This will drive future activity and give an insight into customer interests.

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