Media-rich campaign raises Warhammer awareness
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 12, 2009
Gamaroff has been selected by 5by5 to develop a concept and roll-out production of a media-rich brand awareness ad for EA's Warhammer game.
The campaign featured CG graphics and file-size efficient visual effects.
It went on to be localised for Europe and also featured on leading games sites in the form of background takeovers and gutter images.
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