Cat Laughs ads feature illustrative cartoons
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 12, 2009
A quirky set of advertisements has been developed by Gamaroff for Smithwicks to promote its sponsorship of Cat Laughs, an Irish comedy festival.
With a strong competition microsite, the adverts made use of illustrative cartooning to communicate their key message: 'It's funny because it's true.
Users were attracted by cartoon online advertising and could send customised e-cards on the site, as well as win VIP tickets and other goodies.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
