C+G selects Gamaroff for interactive advertising
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 12, 2009
An interactive advertising piece aimed at encouraging potential students to contemplate their futures and decide on a course has been developed for City and Guilds (C+G) by Gamaroff.
The advertising makes use of streaming video but treated as part of the creative in an interactive manner, to provide a more engaging visual.
Gamaroff shot the footage, designed and developed the advertising piece, ensuring it was fully optimised - reaching a total file size of 15kb for the start and only 60kb streamed.
The deployment of this advertising piece was managed by Eyeblaster.
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