Gamaroff develops 3D Smirnoff brand piece

A Gamaroff product story

Edited by the Marketingweek Marketplace editorial team Aug 12, 2009

Gamaroff has created a modular brand awareness campaign with 3D elements for Smirnoff to play on big screens in pubs as an ambient, non-intrusive brand piece.

The campaign involved a 3D product shot in various positions at very close range.

The bottle was modelled and textured in 3D and then animated suitably at close range.

Smirnoff required the bottle to be realistic and, for this reason, close attention to detail was paid to provide a convincing brand experience that could play subliminally in the background.