Aer Lingus campaign features 3D models

A Gamaroff product story

Edited by the Marketingweek Marketplace editorial team Aug 12, 2009

Gamaroff has developed a campaign with 3D design elements for Aer Lingus in support of the airline's new route to Dubai.

Quirky ideas were used in the campaign design, including a magic carpet casting a shadow in the shape of a plane, a sandcastle in the shape of the Burj Al Arab, a snowman made from sand on a sunny beach, and a Persian rug serving as a towel beside a luxury pool.

The campaign comprised 3D models with advanced texturing and photo compositing.