Flash application compares beer calorie content
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 11, 2009
Gamaroff has developed a Flash application for Guinness to raise awareness of the beer's low calorie count.
The application allows users to physically lift each competing pint onto a scale to compare its nutritional information with that of a pint of Guinness.
The result is an interactive and visually engaging alternative to a short list of numbers.
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