Microsite allows use of all media tools
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 11, 2009
Gamaroff has been appointed by Cybercom to develop a brand engagement microsite for Guinness that allows fans to make use of all available media tools to share their messages of support.
The site allowed fans to post a message onto a rich-media wall, send SMS text messages, and record their roar of support directly onto the wall via their web-cam microphone.
The site formed part of a wide-reaching social media campaign in which Gamaroff also played a role with integrated Facebook applications and profile.
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