Gamaroff creates Extinct viral

A Gamaroff product story
Edited by the Marketingweek Marketplace editorial team Aug 11, 2009

Gamaroff has created an interactive viral to accompany the 'Extinct' television documentary series hosted by Trevor MacDonald.

The shows highlighted the issues facing some of the world's most endangered species.

The viral, which was suitable for all ages, was visited by more than 20,000 people in the weeks leading up to the final show.

The engaging flash mechanic allows users to rejuvenate a barren landscape by planting trees, purifying the water and restoring the vegetation - at which point a tiger appears.

The concept was developed by Gamaroff, which went on to design and develop the full mechanic over a period of two weeks.

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