Microsite features online voting mechanic
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 11, 2009
Gamaroff has created an engagement microsite for Carlsberg, focusing on the brand's sponsorship of the Irish football team.
The site featured an online voting mechanic for 'Football's Greatest Moments' and listed several memorable moments with supporting photographs where users can make selections through an interface.
Gamaroff said the campaign delivered the desired engagement targets as well as a viral uplift.
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