Rich-media voting application keeps users engaged
A
Gamaroff product story
Edited by the Marketingweek Marketplace editorial team
Aug 11, 2009
Gamaroff has developed an engagement microsite for the Guinness Hurling Championship.
The site featured an advanced rich-media voting application to keep users engaged.
The integration with ATL creative supported the integrated campaign.
Hurling fans were asked to assemble who they believed should be in the national hurling team using the rich-media voting interface.
Gamaroff said the visual nature of the system achieved engagement times of seven minutes on average.
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