Product category:
Web design and development
News Release from: Future Media
Edited by the Marketingservicestalk Editorial
Team on 04 June 2007
Online lingerie boutique scoops internet
award
Designer lingerie, bodywear and luxury tights company Wolford Boutique London has picked up an accolade at an internet awards ceremony, thanks to Future Media Solutions.
As e-commerce sites continue to grow in a tough retail climate, designer lingerie, bodywear and luxury tights company Wolford Boutique London has picked up an award, beating off stiff competition, thanks to the work of Leeds and London-based digital consultancy Future Media Solutions The aspirational yet highly practical Wolford shopping site proved its design, functionality and profitability were well above average as it came out on top in the best E-Commerce category of the Yorkshire Internet Awards
A UK partner company to the international Wolford group, the brand is world famous for high-quality underwear and, through taking a strategic approach to its online opportunities, the website is now a significant business tool, bringing in 70% of sales and £100,000 a month.
Located near Bond Street in the heart of London's busiest shopping area, the retail store still attracts shoppers, but the potential of the website is much further reaching, having received more than 9 million hits in 2006, compared with 5 million in 2005.
An increase year on year of 165% in business done online (since relaunch of the site) proves that many of these visitors are being converted.
With a target of increasing online sales by 30% in 12 months, Wolford's web agency, Future Media, has hugely over achieved with its results.
Having started by researching the market, competitors, customer demographics and buying habits, Future Media established an online strategy directly targeted at Wolford customers, resulting in an extremely high desire to buy.
Stephen Sheldon, Director at Wolford Boutique London, said: "We are astonished by the performance of our new website and sales have far exceeded my expectations, our investment in the new site has proved a wise one, I would recommend Future Media to any company needing a new direction with their online business, they really know what they're doing".
As one of the leading web and internet marketing agencies in Yorkshire, Future Media has created a strong client base of national brands, whom the team support with their technological knowledge and passion for online business.
Future Media is a full service web agency providing internet solutions to forward-thinking companies.
Services include design, development and internet marketing.
Other retail clients include Sketchers, designer shoe store www.tagbo.co.uk, and Chinese Furniture retailer Shimu.
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