Fuse8 upgrades healthcare society's marketing
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Fuse8 product story
Edited by the Marketingweek Marketplace editorial team
Nov 17, 2009
Benenden Healthcare has appointed digital-marketing agency Fuse8 to upgrade its online-marketing capability.
Fuse8's first task is to align five existing websites into one website to include the Society and its subsidiaries; phase one of which is due to be launched in January 2010.
Key project objectives for Fuse8 include increasing the acquisition and retention of new members in addition to incorporating online self-service channels.
The agency will also develop the foundations for search engine optimisation activity on the Benenden Healthcare website.
Mark Walton, Fuse8's chief executive, said: 'The website we are developing will...
utilise social media and bespoke applications to target existing and potential members across the UK.
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