Fuse8 made up about Badgequo PR appointment

A Fuse8 product story
Edited by the Marketingweek Marketplace editorial team Jan 30, 2009

Fuse8 has been appointed by cosmetics firm Badgequo to provide an integrated public relations and online campaign.

The appointment will see Fuse8 design and build a business-to-business website and consumer-focused e-commerce website for the cosmetics firm, as well as providing ongoing public relations aimed at raising awareness of its brands among female customers.

The business-to-business website is aimed at both new and existing trade customers and contains information about Badgequo's range of products and services.

The site will also enable distributors to contact Badgequo directly with orders, speeding up the entire distribution and dispatch service.

In addition to this, a consumer-focused online shop has been created, which will enable customers to buy the company's range of cosmetics directly from the site.

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