Fredhopper enhances search for Jessops website
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Fredhopper product story
Edited by the Marketingweek Marketplace editorial team
Jun 4, 2010
E-commerce technology company Fredhopper has been appointed by Jessops to upgrade its website with sophisticated on-site search and navigation functionality.
The camera retailer also has plans for an instant chat facility, Paypal integration and development of its delivery offering.
These follow online growth after the implementation of numerous user-focused 'customer journey' initiatives, plus an online consumer finance proposition.
Fredhopper said the on-site search will assist the decision-making process by helping consumers refine their choices down to the smallest details, or allow them to search under the broadest terms such as brand and budget.
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