Freestyle wins retained agency status

City and Guilds - the UK's leading vocational awarding body which offers more than 500 qualifications across 28 industry sectors - has selected Freestyle Interactive as its retained digital agency.

Warwick-based Freestyle Interactive is one of the largest independent digital marketing agencies in the UK, and the biggest in the Midlands.

Freestyle was selected by City and Guilds following a competitive pitch and the initial contract will run for three years.

Freestyle Interactive is working closely with the City and Guilds digital marketing team to develop an online strategy that integrates with the overall marketing plan for the UK's top vocational awards body.

Rachana Roberts, Digital Marketing Manager, City and Guilds, commented: "We've got a long and distinguished history as one of the UK's best-known providers of vocational and skills training.

"We recognise that the way we harness digital communications to continue to offer the very best in learning environments is extremely important, going forward.

"Finding the right digital partner agency was therefore crucial and our selection procedure was very thorough.

"We particularly liked Freestyle's strategic consultancy approach - they demonstrated innovative thinking and presented some great creative ideas".

Freestyle Account Director Simon Cox said: "To pitch for work with one of biggest brand names in education was a great opportunity and we all really enjoyed working on this one.

"We knew it was a highly competitive tender, however as a team we all became fully engaged with the City and Guilds proposition hence the ability to present strong ideas at pitch".

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