Midlands seminar lifts lid on social media
A
Freestyle interactive product story
Edited by the Marketingservicestalk editorial team
Feb 18, 2008
Midlands marketers who want to find out more about how Web 2.0 is reshaping the world of corporate reputation management will find a forthcoming CIM seminar unmissable.
Titled "Digital Communications and the Impact of Web 2.0 on brands", CIM has teamed up with leading digital communications agency Freestyle Interactive to host this seminar.
At the event, presenters Simon Cox and Andy Wood will separate the hype from the reality - they will look at how organisations and brands are rethinking their marketing communications to take advantage of the world of audience and customer interaction and engagement.
Freestyle's Simon Cox and Andy Wood will flag a range of hot web marketing topics particularly how the new personal publishing tools like blogs, Wikipedia, YouTube and other social network forums are allowing customers to "rant and rave" about products and services in a way that can be seen and heard in minutes around the world.
They will examine if the expected changes have entered the mainstream and how companies, brands and agencies are developing social media campaigns to accommodate the changes.
Siobhan Browne, Chair of The Chartered Institute of Marketing's Birmingham and Coventry Branch, said: "Social media or Influence 2.0, as it's becoming known, is probably one of the hottest topics not only in the marketing department, but also in the board room, where corporate and social responsibility is high on the agenda.
"We felt that an event on this complex and multi-layered aspect of marketing was necessary.
"It promises to throw up some very interesting discussions and debates and we're sure it's going to draw a big audience".
This event is aimed at marketing managers and those responsible for managing corporate communications who want to gain a much stronger understanding and practical insight into how to companies can begin to create communication and marketing strategies that will resonate with audiences that are increasingly online.
"Digital Communications and the Impact of Web 2.0 on brands", organised by The Chartered Institute of Marketing, will be on Wednesday 27 February at 18.30 for 19.00.
Venue is The Priory Rooms, Bull Street, Birmingham, B4 6AF.
Entrance, which includes refreshments is GBP15 for Chartered Institute of Marketing members, studying members and students or GBP20 all others.
Not what you're looking for? Search the site.
Google Ads
Contact Freestyle interactive
Related Stories
- Tamba to increase online presence for Sock Shop
- Rippleffect redesigns Fulham FC website
- Live streaming reduces observation costs
- Page-turning publication solution enhanced
- Facebook app measurement solution launched
Articles by product category
-
Design and Print Services (387)
- Design and Print Services (1)
- Design services (241)
- Copywriters (25)
- Illustrators (4)
- Image libraries (18)
- Packaging (2)
- Paper and print (76)
- Signage (19)
- Types/Fonts (0)
-
Direct Marketing (351)
- Direct Marketing (1)
- Call centers (63)
- Direct Mail (2)
- Direct Marketing Agencies (260)
- DRTV (0)
- Field Marketing (0)
- Inserts (0)
- Integrated Marketing Agency (2)
- Mailing Houses (0)
- Paper and envelopes (0)
- Postal services and fulfillment (23)
- Printing (0)
- Response handling (0)
-
Events, meetings, conferences and exhibitions (502)
- Events, meetings, conferences and exhibitions (251)
- Audio/Visual (32)
- Banners/Stands/Signage (25)
- Corporate Venues (117)
- Corporate hospitality (56)
-
Data Services (605)
- Data Services (4)
- Address Management (0)
- CRM / Customer Insight (187)
- Data Analytics (0)
- Data capture (80)
- Data processing (0)
- Database Management (303)
- GIS (5)
- Lifestyle Data (8)
- Lists (18)
-
Online Marketing Services (1,626)
- Online Marketing Services (187)
- Ad Networks (1)
- Affiliate Marketing (85)
- Design and build (569)
- E-commerce (18)
- E-mail Marketing (165)
- Hosting (32)
- Mobile marketing (195)
- Multimedia (4)
- Pay Per Click (0)
- Search Engine Optimization and Marketing (235)
- Social Media (21)
- Web Analytics and Usability (114)
- Media Owners (76)
-
Promotions and Incentives Marketing (642)
- Promotions and Incentives Marketing (291)
- Awards / Trophy (7)
- Badges (0)
- Balloons and Inflatable (1)
- Branded goods (2)
- Calendars (1)
- Carrier Bags (0)
- Clothing (0)
- Confectionery (0)
- Eco Friendly Products (0)
- Event Merchandise (130)
- Gift Voucher (71)
- Pens (1)
- Point of sale (0)
- USB Sticks (1)
- Affinity and partnership marketing (111)
- Promotions and Incentives (26)
- Training, Development and Courses (1,206)
-
Point of purchase and Design Services (551)
- Point of purchase and Design Services (82)
- Digital (78)
- Display manufacture (29)
- Experiential Marketing (103)
- Permanent POP (1)
- Point of purchase Print (17)
- POP installation (11)
- Retail Design (15)
- Retail Technology (1)
- Temporary POP (0)
- Visual Merchandising (0)
- Point of purchase (214)
- Trade Associations and Professional Bodies (303)
-
Agencies and Consultancies (1,383)
- Agencies and Consultancies (6)
- Advertising (0)
- Brand (0)
- Customer Publishing (29)
- Data (0)
- Design (0)
- Digital (0)
- Event Management (0)
- Field Marketing (0)
- Integrated (302)
- Market Research (220)
- Marketing Services (0)
- Media (257)
- PR (203)
- Recruitment (34)
- Sales Promotion (28)
- Sponsorship (20)
- Strategic Management (284)
