Simple pins hopes on digital marketing

Simple, the UK's top skincare brand for sensitive skin, is set to increase its web spend during 2006 following a makeover of its online marketing strategy by Freestyle New Media.

The relaunched Simple website called www.simple.co.uk is now live and will be supported by a range of online promotional activities throughout 2006.

These will include e-marketing and microsites to support sampling, PR initiatives and other Simple promotions.

Freestyle has been working closely with Simple's PR agency Kaizo and media agency PHD to ensure a fully integrated approach across Simple's online and traditional PR and advertising campaigns through TV and press.

Rachel Price, Senior Brand Manager at Simple, said: "Our focus on digital marketing is becoming much stronger as we recognise just what the online medium can do for the brand.

"Making sure that the look and feel of the Simple brand was equally well reflected on the web as it was across traditional media has been the key marketing communication objective.

"Freestyle came to us with a compelling proposition which has helped us create an online strategy for 2006 - it will give us a far greater opportunity to engage with existing and new consumers in a fun and measurable way.".

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