Fresh Rewards sources rewards for National Express
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Fresh Rewards product story
Edited by the Marketingweek Marketplace editorial team
Aug 24, 2009
Fresh Rewards has been appointed by National Express Coaches to source and administer rewards as part of a sales promotion.
The scheduled coach company is launching the campaign to grow its cross-country passenger volume via a choice of discounted and 241 venue-focused rewards to customers travelling on 14 of its major routes.
These include Birmingham, Brighton, Bournemouth, Bristol, Liverpool, Edinburgh, Cardiff and Manchester.
Fresh Rewards will source and administer the rewards for 12 out of the 14 destinations with the company's in-house marketing department sourcing the Birmingham and Bristol offers.
It is being promoted through National Express Coaches' customer relationship management campaigns, online and in a specialist travel supplement in a national newspaper.
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