Fresh Rewards raises Oraldent product profile
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Fresh Rewards product story
Edited by the Marketingweek Marketplace editorial team
Mar 25, 2009
Fresh Rewards has developed and administered a sales promotion initiative for Oraldent with the objective of raising product profile in dental practices and increasing sales.
Recognising that the key decision influencers of purchase in dental practices are the practice managers - and that these are predominantly women - Oraldent, in conjunction with the main dental wholesalers, is giving free mini beauty treatment vouchers with purchase.
Fresh Rewards has recruited salons throughout the UK, which offer a variety of beauty and wellness treatments including facials, manicures, massage and tanning.
The campaign is being promoted on Oraldent and Curaprox UK's product pages within numerous wholesalers' catalogues.
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