Kids wake up to character duvet promotion

Character World, the licensed household textile company, is launching on-pack voucher promotions for two of its key character duvet cover sets - Disney Pixar Cars and Disney Fairies.

The sales promotion initiative, devised, created and administered by Fresh Rewards, the Manchester-based travel, lifestyle and incentive specialist, gives consumers free activity vouchers created to appeal to the target audience of parents with young children.

Those who purchase the Disney Pixar Car bedding will receive two vouchers for free kids sports lessons - including football, swimming, tennis and gymnastics while the Disney Fairies bedding gives girls the opportunity to learn to pirouette, jive or tap their way to fitness with two free dancing lesson vouchers.

Danny Schweiger, Managing Director of Character World, said: "With so many children's duvet ranges available from retailers we wanted to create a promotion that would help us stand out from the crowd and offer something unique to consumers that gave added value to these premium licensed products.

"With latest reports indicating that one in four children are now obese, we also wanted an incentive that would encourage kids to get out from under our duvets and get active.

"Fresh Rewards met our brief completely with two incentives that have perfect synergy with both the product and target audience.

"Recognising that parents have ever increasing demands on their household finances, these vouchers offer significant worth - giving children the opportunity to try out new sports for free.

"We also recognised that parents are also often short of time - so these vouchers will be in the promotional packs - rather than having to collect coupons or send for the vouchers - for instant gratification and reward" "This is the first time we have used lifestyle vouchers in a sales promotion campaign and we have been delighted with Fresh's innovative approach.

"Appreciating that children like to share new experiences with their friends, Fresh Rewards suggested that we used two vouchers per bedding set, rather than one, thus enabling the child to take a friend along to the lesson.

"It was small details like this that demonstrated Fresh Rewards' clear understanding of the wants and needs of the target audience.

"Feedback from participating retailers has been positive and we are anticipating that this promotion will be popular with customers.." Once consumers have their voucher they simply visit the promotional website to find their nearest participating venue from the 200-plus venues located throughout the UK and Ireland.

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