Online video offers social media predictions

A Fresh Business Thinking product story

Edited by the Marketingweek Marketplace editorial team Dec 18, 2009

Fresh Business Thinking has released the latest in the series of 'Digital 2010' videos, which focuses on social media.

The online video will feature several films looking at the big picture in social media.

Predictions made by experts in the video include that: PR, social media and online content will converge into one channel of communication; Twitter will introduce a geolocation service to allow businesses to pinpoint their customers; and Twitter tweets will be ranked by all major search engines.

Adam Parker of Realwire argues against 'polluting the online world' and encourages businesses to use social media tools to facilitate interesting conversations.

Guy Clapperton advises businesses to have a clear objective in mind for their social media strategy.

Experts reveal that Twitter will move forward to become integrated with GPS.

Practitioners featured in the series include Parker, Twitter trainer Mark Shaw, and Nick Bailey from M2M.