Video series considers future of online marketing
A
Fresh Business Thinking product story
Edited by the Marketingweek Marketplace editorial team
Dec 15, 2009
Fresh Business Thinking has continued its video series Digital 2010, interviewing practitioners from digital media on their vision of online marketing in the coming 12 months.
Mobile is identified as a major growth area.
Claire Nicholson of Adrenalin said: 'Mobile is going to become a major channel.
'Because of the screen size, you have to be quite clever in the way you market.
>br/> Guy Levine of Web Marketing Advisor argued that online marketing has become too complex and that '2010 is the year of getting back to basics', while Cedric Chambaz of Microsoft identified online video as a crucial selling tool for 2010.
Digital 2010 is a 13-episode online video series available at Fresh Business Thinking's website.
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