Conference explores search best practice

Edited by the Marketingservicestalk editorial team Sep 3, 2007

Fresh Business Thinking and Disrupted Horizon are organising a one-day event for directors and entrepreneurs from smaller businesses to explain best practice in search engine marketing.

Many businesses 'don't know what they don't know' when it comes to search engine marketing best practice.

Freshbusinessthinking.com and Disrupted-horizon.com, recognising that the internet and Google will change nearly every element of your business in the next few years, have announced the launch of a special one-day event for owners, directors and entrepreneurs from smaller businesses.

This one-day conference is not about any form of 'black-hat' activity that search engines do not approve of - instead it will focus on creating and developing sites that search engines and users will be happy to have ranking permanently in the top positions as a result of relevance, quality and user friendliness.

Search engines are here to stay - and they're going to get cleverer.

According to a recent Forrester report 85 per cent of marketers are using, piloting, or planning to pilot search marketing programmes this year.

If your site cannot be found by search engines or your content cannot be put into their databases your business will struggle to thrive in a Google dominated landscape - the expert practitioners that are speaking at the Internet Marketing Masterclass include; Kate Burns, former Managing Director of Google UK; Mike Butcher, described as 'One of the 100 Innovators of the UK Internet Decade'; John Straw, founder of Disrupted Horizon; Katy Howell, managing director of Immediate Future; Tom Wood, managing partner Foolproof.

This stellar line-up of speakers is rarely available for owners and directors from smaller businesses as conferences such as this are usually price-prohibitive - not this one - for just GBP195 (until 12 September) business owners can ensure that they give themselves a competitive edge.

All delegates will also be sent a complimentary white-paper two weeks prior to the event looking at the 'state of the search-engine nation' and ensuring that all participants have a basic understanding of terms that will be used and topics covered.